Before you read the rest of this, note that these content categories will be the exact same things as the parts of your lead magnet from last month, so if you have those handy, you can just skip this part.

Here is a reminder:

The way to create great content categories (and a great lead magnet) is to think of it as the different parts or steps it takes to do your service. These are the different things they need to think about, and each one of these things act as an objection or reason not to buy. You need to overcome/address/teach every single one of these things if you want to maximize the chance they will buy from you.

You do this by breaking it down into steps, and then giving them all the info for each step.

The best way to explain this is through an example.

Example (YouTube Agency)

If you had to break down every part of what it took for someone to go from absolute beginner to being successful on YouTube, here is what you may have.

Part 1: Ideas

Part 2: Channel Setup

Part 3: Equipment

Part 4: Video Setup

Part 5: Audio Setup

Part 6: Scripting

Part 7: Speaking on Camera

Part 8: Software Setup

Part 9: Recording Your First Video

Part 10: Titles

Part 11: Thumbnails

Part 12: Editing

In this case, we would create content around each and every one of these categories, similar to what we did for our lead magnet, but we would post that on Twitter, LinkedIn, Instagram, YouTube, etc.