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Month 2
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Phase Two (Read This)
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Create The "Why" Section

In this section, we will explain why they need to buy our recurring and why they need to buy it NOW. We want to "strike while the iron is hot." As soon as they start seeing results with our intro offer, we need to try to sell them this, and we need to have a good reason included in our Why Section for them to get started right now (that doesn't involves discounts or fake urgency)

The main subsections we need to go over are:

  1. Why it matters/What difference it makes

  2. What happens if they don't do it (negative things)

  3. Why they have to do it now as opposed to 12 months from now

If we focus on these three things, we will have an effective "Why" section.