Writing Your Cold Email Loom Script

When someone responds to your cold email asking for more info, you need a ready-to-go Loom video that converts. Here's how to structure it:

Overview (30 seconds)

"Hey [Name], thanks for your interest. In this quick video, I'll show you exactly how we [specific result] for businesses like yours."

What (30 seconds)

Explain your service in one sentence. Be specific about what you deliver: "We generate [X] qualified leads per month for [niche] businesses through targeted cold email campaigns."

Why (45 seconds)

Explain why your approach works better than alternatives: "Unlike ads that interrupt people, cold email gets you directly in front of decision-makers who need your service right now."

How (60 seconds)

Break down your process into 3 simple steps. Don't reveal everything, just enough to build credibility.

Quick Wins (45 seconds)

Share 2-3 immediate improvements they could make: "The fastest way to improve results is cutting your emails to 3-4 lines maximum."

Mistakes to Avoid (45 seconds)

Highlight 2-3 common mistakes in your industry: "Most people write emails that are way too long and focus on features instead of results."

Examples (60 seconds)

Show real results with specific numbers: "We helped [Company] get [X] leads in [Y] days, resulting in [Z] revenue."

What I Do (30 seconds)

Clarify exactly what you handle vs. what they need to do: "We handle everything from list building to sending. You just show up for sales calls."

Links (15 seconds)

Direct them to case studies or testimonials: "Check the links below for more examples of our work."

Q&A (30 seconds)

Address 1-2 common objections: "You might be wondering about [objection]. Here's how we handle that..."

Keep the entire video under 7 minutes. End with a clear call to action to book a call.