In this section, we will explain why they need to buy our intro offer and why they need to buy it NOW.

The main subsections we need to go over are:

1. Why it matters/What difference it makes

2. What happens if they don't do it (negative things)

3. Why they have to do it now as opposed to 12 months from now

If we focus on these three things, we will have an effective "Why" section.