There are three rules every lead magnet needs to follow:

1. Value Rule: Would you honestly pay $50 for this even though it’s free?

2. Actionable Rule: Can they take this and get some quick wins within the first 24 hours?

3. Readable Rule: Is the font 16px or more and is there one image and idea per slide?

Keep all of these rules in mind as you are writing your content. There can be no exceptions.

DO NOT BE LAZY or half-ass this.