Once we have each part of the lead magnet, we can break the parts down into five different steps:

1. Overview

2. What to do

3. Why they should do

4. How they should do it (listed in a step-by-step format)

5. Examples

Important

You want to give as much information and make each section as "good" as possible. People don't want to do it themselves. They want to make sure you know how to do it. When you make this stuff really good, you will convince them that you know what you are doing, and they will hire you.