The way to create a great lead magnet is to think of it as the different parts or steps it takes to do your service. These are the different things they need to think about, and each one of these things act as an objection or reason not to buy. You need to overcome/address/teach every single one of these things if you want to maximize the chance they will buy from you.

You do this by breaking it down into steps, and then giving them all the info for each step.

The best way to explain this is through an example.

Example (YouTube Agency)

If you had to break down every part of what it took for someone to go from absolute beginner to being successful on YouTube, here is what you may have.

• Part 1: Ideas

• Part 2: Channel Setup

• Part 3: Equipment

• Part 4: Video Setup

• Part 5: Audio Setup

• Part 6: Scripting

• Part 7: Speaking on Camera

• Part 8: Software Setup

• Part 9: Recording Your First Video

• Part 10: Titles

• Part 11: Thumbnails

• Part 12: Editing

  
  

Important

There are tasks in this Skool Classroom to give you time to make five parts. There will be days for "Write all the text for part #1" then "create the graphics for part #1" for example, all th e way from Part 1 to Part 5.

If you have more than 5 parts, which you likely will, it will be up to you to do two or three per day instead, as we need to continue making process and getting it set up. If you need to work more, that is simply a sacrifice you will have to make.