Create an “about me” section introducing yourself, sharing your career background, and then list specific clients you have worked with in the past. Again, you can do this in any style you choose, but here is an example format.
The “about me” helps establish status and credibility. It should be easy to read. You should try and aim for the same concept as the "60 second intro" in the sense it should be headline + photo-based with only a few words (hopefully bullet points) to support each slide.
(This is an important thing to do to establish credibility + why they should even read the lead magnet in the first place).
(Your name)
(Your company)
(What you do)
(Your background)
(Case studies + client results)
Client 1
Client 2
Client 3
Client 4
Client 5
Client 6
Client 7
Each headline should be one line and there should be an image for every one of them. The one exception is with your background slide, you can include three bullet points sharing your most relevant career highlights.
“What if I don’t have case studies yet?” If you don’t have case studies, use examples and statistics of any results you’ve gotten for clients in the past.
If you do email marketing, or write cold email scripts, there is absolutely nothing stopping you from making example designs of your work, or writing example cold email scripts, or making example video ads.
The only two things that are getting in your way are ego and laziness, and if you suffer from either of those things, you will not, and do not deserve to succeed and get to $10k per month.
You better start making some examples, as it will make everything else 10x easier. You will get case studies one day, but until then, you need examples.
See the slides following “About Us” on this document:
If I had an email marketing agency, and didn't have case studies or proof, my intro would go more like this:
My name is Matt...
And I am the founder of Ecommerce Emails
I design emails for Ecommerce Brands like.
Example 1
Example 2
Example 3
Example 4
Example 5
Example 6
Example 7
There is nothing stopping you from making those examples and getting the same effect as if you had genuine case studies.
Create About Me Section For Lead Magnet - Month 1 · 10k Per Month Agency