Create a 60 second highlight reel explaining who you are, what your offer is, and how many clients you have helped in the past.

The highlight reel helps draw attention at the beginning of the lead magnet and is easy to read. You should use under 10 words on each slide, and they all will be the headline of the slide with a related image.

The purpose of this is to build a great first impression and to hook them in. Remember, you are not on the call with them or explaining it to them through video. You need to "hook" them in by making it as low friction and easy to read as possible. When you do, a far greater percentage of people will go through this offer presentation.

Example Framework

My name is…

And this is the process I used…

To get {result}…

For {ICP}…

In {timeframe}...

We do {offer}

For {ICP}

In {geography}

Here is the exact process we use…

To {result}

For {how many clients you have helped}

Since {when you started}

Important Rule

Each headline should be one line and there should be an image for every one of them. This will make it easy to read and scroll through quickly to build momentum and get them invested enough into reading the rest.

Example

See the 17 slides following “Introduction” on this document: https://gamma.app/docs/The-Master-Guide-To-Launching-Growing-Your-Web3-Project-qzmypdk4gsl61vm?mode=doc