Your recurring service is typically obvious. Everyone has one and knows what to do. It is the intro offer that requires some thought.
I think it is very important to understand and accept that your recurring service is not a “direct response” offer. When people talk about creating an “irresistible offer,” they often try to apply the principles of doing so to their recurring service.
The problem with this is that due to the nature of a recurring service, you cannot really turn it into a crazy good offer that people just cannot say no to.
That is why throughout the book I differentiate between recurring service and intro offer. I think that keeping the language separate will help you keep them separate in your mind.
Chances are at this point you have dozens, if not hundreds of competitors that all do the same thing as you do. There will be good and bad businesses in there, but of the good ones, they will all be able to do just as good of job or as you can, or even better, at a similar or lower price. This is something that must be accepted because it will give you “mental permission” to focus all of your time and effort on creating a great intro offer that you can use to “get your foot in the door.” After you do a great job, upselling them to your recurring service is very easy and straightforward.
Don’t waste time on trying to create an amazing offer for your Recurring Service. Focus on the basics. You do not need to “overdeliver.” Just delivering normally is fine, and would be a huge step up from the average service provider who doesn’t get any results at all.
Getting the result you promise
Showing them numbers and analytics to prove success
Communicating twice per day at a minimum
Having a smooth onboarding process
Giving them a clear roadmap for every week and month
Being a normal person (not a “yes man” or an asshole)
Follow up in a timely manner
Respond to them in a timely manner
If you just do these eight things, you will have a great service, and will be swimming in referrals and repeat business. What percentage of people have all of these eight things? I would say less than 5% based on my experience with 2000+ clients in the past few years.
That is good. That means that you can skyrocket to the top of your niche just by doing a few basic things and having a few simple systems that you need in order to fulfill them.
Congratulations. There is all there is to it.
Determine Your Recurring Service - Month 1 · 10k Per Month Agency