Comments from live chat Big Jason Henderson 43:21 - Prompts vs. Commands definition - Prompts - A series of commands, instructions, and formulas used in Jasper and ChatGTP to help produce, rewrite, or embellish copy. 1:03:32 - Benefit Blocks - More than just benefits, these blocks use NLP to drive home a dimensionalized picture of life after your product. You can add as many benefit blocks as you need. Often, we use offer features, normally rather boring copy, and turn them into benefit blocks. 01:10:42 Fwiw... Gary Halbert leads work great for emails. 77,000 clicks from one 34 word Gary Halbert lead email Darby Rollins - darby@theaiauthor.com Master 10 Minute Sales Letter Spreadsheet https://docs.google.com/spreadsheets/d/1J_MNUkbDAh8GXgI9az5UMs6x3OSwXUwFdsWpvPLClDU/edit#gid=0 1:05:24 - Direct Response Sales Letter Recipe: https://docs.google.com/document/d/1Fjr0BK7KoomnpyJLg5PJFLxlVoudeWbmCcXXG1DZFyc/edit?usp=sharing 02:33:36 - Rapport Story: https://docs.google.com/document/d/1SBOx_ltE7GRy3cWmvVXPODz-ybksSGc1DVq5sRAVIuY/edit?usp=sharing - 02:43:24 - Negative/Positive Hook: https://docs.google.com/document/d/1GDBJFEn04vF74CNmDAy9frK63U-TlLImlhIs4_VXT1w/edit?usp=sharing 01:09:18 Prompt: > Rewrite the content above and replace each [ ] with characteristics, thoughts, and feelings related to [Avatar] in [Niche]. Use [Creative Story] with a visceral emotionally charged output with a similar context. Keep the same structure and format, leading with a more conversational and thought-provoking tone using direct response-style language that inspires visceral feeling and emotional connection. 01:12:37 Prompt: > Take the general idea from above and rewrite it to be completely unique using a more conversational and thought-provoking tone using direct response-style language that inspires visceral feeling and emotional connection. Use the same format and structure with different words and ideas relating to [Avatar] in [Niche] with [Primary Goal]: 01:20:05 Prompt > Rewrite the last paragraph above with a vivid dimensionalized before and after story focusing on real-world examples of how [Avatar] day will change with [Offer Name]: Lee Ann Price 01:22:03 The word but is a switch term. It is used to change the tone on purpose. Usually you don’t use the word but in sales copy. When you do use it, you use it with intention. To keep the same tone use the word and instead of the word but. Time Stamped Sections 01:51 Prompt used in Chatgpt: Give me 10 names for the back pain relief product called Ageless Back